I founded Korbai, a Sydney AI consultancy for construction, property and professional services firms with 5 to 100 staff, and I run every engagement.
I’ve spent twenty years in commercial technology, spanning digital marketing and search, turning new technology into commercial results, for one of the world’s biggest tech companies and for service-based businesses of my own. Eight of those years were at Microsoft, the last two inside Microsoft AI as technical sales lead for Asia Pacific.
Tools bought, experiments run, nothing measured. If that’s where your business has landed with AI, you’re the person this page is for. When I look at your business, I’m looking for where it pays.
Complex things only create value when someone shapes them so people can use them. That’s been the job for twenty years.
It began in film sound, then digital marketing and search, turning thousands of signals into customers you could count. Then Microsoft, working a sprawling partner network across Asia Pacific into commercial results. Alongside it, coaching business owners: reading where they were stuck, matching them to the fix. Now AI, the most scattered and overwhelming toolkit a business owner has ever been handed.
Take what’s scattered. Make something that carries weight.
Most AI consultants are one of two things: pure technologists who can’t sell, or corporate escapees who’ve never run anything. This practice is built on having done both: the corporate credibility and the founder scar tissue. And that shapes everything: what gets built, how it’s sold to your team, and what I’ll tell you isn’t worth doing.
Brilliant builds that nobody adopts, because nobody sold the change to the people doing the work.
Polished strategy from people who’ve never made payroll, chased an invoice, or lived with their own advice.
The technology is the easy part. Most of the work is people and change (BCG, 2024), and that’s the part I’ve spent twenty years doing.
You deal with me from the first call to go-live. On most builds, Nofil or Lindsey leads the engineering, matched to the size of the business and the job. Both are Sydney-based, and we add AI engineers when a build needs more hands.
Founder
Paul runs every engagement and stays your one point of contact. He has twenty years in commercial technology, including eight at Microsoft, the last two inside Microsoft AI as technical sales lead for Asia Pacific, plus years building service businesses of his own.
Technical partner for mid-sized firms
Nofil leads the engineering on larger builds: private AI tools built around a firm’s own systems and client data. A software engineer by training, he heads Avicenna, a global AI consultancy operating across Australia, the UK and the US, and also lectures on AI at the University of Sydney.
Technical partner for small businesses
Lindsey leads the engineering on small business builds: AI automations and software that fit a team’s existing tools. A Claude Certified Architect with twenty years in software, Lindsey has worked at Accenture and Endeavour Group, and on property management and conveyancing platforms.
“Not only does he have a deep understanding of AI but also business. As a result he found real opportunities for us, was honest about where AI doesn’t belong.”
Sydney construction, property and professional services firms with 5 to 100 staff. Builders, trades and property firms, where the admin starts when the site work stops, and professional firms, where client data is already going into AI tools whether anyone approved it or not. I’ve written up where AI pays for builders, and where it doesn’t, and whether it’s safe to put client information into AI tools.
The owners, principals and COOs I work with are capable and time-poor. They’re not behind. They’re busy running a real business while the AI noise gets louder every week. If that’s you, you’re exactly who this is for. I’m Sydney-based, and I’ll work in the room with you where it helps.
The honest feeling, for most owners I meet, is: “where do you even start?”
Make the first step easy, show the value and the ROI, and build from there. One thing at a time, until it’s simply how your business works. No giant overhaul, and nothing that ends up gathering dust.
Book a discovery call. Tell me how your business runs and where the week goes, and I’ll follow up with a suggested next step. Sydney-based, and happy to do it in person.
