Client stories.

Damien Gould Co-founder & CEO, Goodtel

Goodtel runs at a million miles an hour, and a lot of our support work was still manual. We knew AI could take some of the load off the team, but we never had the time to stop and work out where.

Paul spent a day with us, talking to the people who actually do each part of the job and looking at our real systems and cases on screen-share.

The roadmap gave us a clear plan. It shows where AI should help first, what the tools we already pay for can do, and the fixes that don’t need AI at all, with every item priced on its own. It starts with the priority I’d named myself - Paul was an excellent listener and business strategist.

If you know AI should be helping your business but can’t find the time to work out where, I’d start with an audit like this.

Kirsty Giordani Global Managing Director, IAA

We had a Claude subscription and we were using a fraction of it. Paul worked out where our time really goes, the jobs we repeat every month, and built four skills around exactly those areas. Our new skills help us work more efficiently and save time for what really matters - delivering value to our members. It was set up in our own workspace, in our own templates and brand, and installed in under an hour.

The time saved speaks for itself. A report that used to take a week now takes hours. A pre-meeting brief that was half a day of research is ready in minutes, with every fact sourced. The same quality of work in a fraction of the time.

What matters just as much is that I can trust what comes out. Each skill checks names and figures against the transcript or the source, shows its plan before it builds anything, and flags what it can’t verify rather than inventing it. Our team isn’t technical, and we didn’t need to be: Paul walked us through the setup, then left us with a handbook we actually use.

If you’re paying for AI and not getting much back, this is what makes the difference.

David Murphy Director & Residential Sales, Murphy Residential

As a business owner AI is a daunting concept and can feel overwhelming. The great thing about Paul is his ability to explain the benefits of using it tailored to our own business. Before our original meeting Paul had taken the time to understand our systems and processes.

The best thing about Paul is not only does he have a deep understanding of AI but also business. As a result he found real opportunities for us, was honest about where AI doesn’t belong, and was clear that the client relationships we’ve built stay ours.

It never felt like a sales pitch, it felt like a conversation with someone who knew what he was talking about. By the end I was the one coming up with ways to take his ideas further, which probably tells you how well it landed.

Shaun Davies Founder & Principal, The AI Training Company

I engaged Paul for an AI Visibility audit. I got back more than I’d hoped for. Paul gave me a detailed, thoughtful response that reflected his two decades of search experience, and he also knew how to apply AI to real business problems. He built the audit framework in Claude, scoped the analysis around where AI search is going and presented it back as a clear, well-structured walkthrough that made dense technical concepts genuinely easy to act on. Every recommendation was scored for impact, confidence and effort, so we knew exactly what to tackle first and what to hand to a developer. We had a plan we could execute the same week. As someone who trains people in AI, I have high expectations on this topic, and Paul exceeded them.

Thomas Roberts Director, Which Real Estate Agent

I’d been using AI across the business for a while, well past the experimenting stage. I wasn’t looking for someone to show me what the tools do.

What I didn’t have was a clear view of the governance side. The questions that mattered to me were where the actual risks sat, what responsible use looked like day to day, and how far we could push before we needed proper guardrails around it.

Paul worked through it with me properly. He didn’t hand over a policy template. He asked how we actually operate first, then built the thinking around that. The most useful part was him being straight about where the risk was real and where it wasn’t, which saved us over-engineering things that didn’t need it.

What I’d say to anyone weighing it up is that being further along doesn’t mean you’ve got nothing to gain. If anything the more you’re using AI, the more the governance question matters, and it’s the part most people put off because it isn’t the fun bit.

He knows the technology and he knows business. That’s a rarer combination than you’d think.

Joanna James Founder, Friday Brain Building Club

Before working with Paul, I was using various aspects of AI within my business but not in a joined-up or particularly efficient way. In all honesty, what I hadn’t appreciated was that the real difference isn’t the tool itself, rather it’s knowing how to set it up properly and use it in a way that’s tailored specifically to your business, and that’s where Paul came in. Our session was completely focused on my business, Friday Brain Building Club, using my own activity sheets, systems, pinch points and workflows (e.g. editing and proof reading) rather than generic examples. This immediately made our work together relevant, timely and practical.

Paul answered every question I threw at him with real expertise, clarity and accuracy, and he helped me focus on the AI workflows that would genuinely make a difference in the short, medium and longer-term; something I was struggling to do on my own. I came away with a clear plan, greater confidence and several ideas that I’m already putting into practice and seeing gains from. I’d wholeheartedly recommend Paul to anyone who wants to use AI more effectively, and I’d have complete confidence in working with him again as my business grows and my AI needs become more advanced.

Rachel Quayle Founder, Quayle & Co

Paul showed me exactly where AI could save me time in my business, built around what I actually do - practical, no jargon, and genuinely valuable. I’d recommend him to anyone.

Richie Tramontana LREA Sales, Vernon Partners

I’d tried a few AI tools before but realised I wasn’t really setting myself up for success. Beyond drafting templates and basic content, I wasn’t getting much value from them.

The first session with Paul helped bridge that gap.

He showed us practical, real-world workflows tailored to the way we actually work in real estate, and where AI can genuinely save time and improve efficiency. There was no hype, just a clear understanding of how AI fits alongside the systems and tools we already use.

It completely changed the way I think about AI in the business, and I came away with several ideas I can put into practice straight away.

Jenna Travers Director & Property Search Agent, JennaTravers.com

I went into this fully expecting to be out of my depth, I’m the first to admit I’m hopeless with anything tech, but came away from one quick call with practical tools built around how I actually work, not generic advice. Paul had clearly done his homework on my business beforehand, and gave me real ways to save time on the bits that eat my week, from prepping for viewings to following up with people I’d been meaning to get back to. It’s rare to find someone who can make AI make sense for a business like mine.

Kevin Watsford Director, Handyman Guru Kev

I’d been feeling like we were getting left behind with all things AI, and honestly a bit overwhelmed by it. Paul came in and cut straight through that. He explained things in plain English, kept it relevant to our business, and showed us real examples of how AI could take some of the admin load off us. For the first time it felt achievable rather than scary. I’d recommend Paul to any business owner who isn’t sure where to start.

Sophie Barton Freelance Journalist and Editor

I came to Paul barely scratching the surface of AI and fairly sceptical as a journalist. In a brief session he cut through the noise - no jargon, no hype - and showed me practical ways to make it a really productive research tool. The tip to use it to dial in directly to my go-to information sources was worth the session alone.

Hayden Williams Managing Director, Livery Dole

We were already using ChatGPT, but Paul showed us how to use that and other AI tools far more effectively across the business. The session was practical, tailored to the way our business operates, and gave us workflows we could implement straight away, along with a clear vision for where AI can add value in the future.